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The creative advisor helping you see no competition.

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Purple Reyn is an independent competitive research studio, led by Reyna McHetz. We provide strategic clarity to transform intense consumer demands into digital experiences that deliver results.
Trusted by world-class
digital titans

We study the competition for you with human-centric methods

We listen, cut through the noise, and take swift action to make your online presence human and sexy

We connect the dots between your vision and an online experience that converts

Your Product Design Genie at your fingertips

The Purple Reyn effect

UX Genie

Why Purple Reyn? We empower businesses to enact meaningful solutions that cut through clutter.
Specialize in helping fashion and e-commerce clients
We are problem solvers, not order takers
Our creative solutions empower innovation and disruption in the market
We prescribe solutions so you have no homework
Regular updates and communications throughout the project
A strategy-first approach to minimize expensive implementation
Human, transparent, no-bulls*** UX
The Others


You may be comparing us to them right now. They can do the work, but won’t share the “how” with you along the way.
Industry generalists
Waiting for you to spell everything out
Primarily optimized for corporate “red tape” limitations
Gives deliverables and homework as an outcome
Minimal communication after payment clears
One-stop shop for outsourcing product development
Thick UX jargon describing service benefits

Stories of success

Commercial machine UI refresh

Reyna’s extremely kind, and has a genuinely big heart. She follows through on tasks and invests effort to make sure things are done right.
Lewis Webb
Senior Director of Hardware Engineering
Sealed Air Corporation

Small business strategy

Thank you Goddess of consultations! You helped me have a much clearer idea of my business plans!
Mathias Judd
Founder & CEO
Simple Mount and Build LLC.

0 to 1 payments redesign

Everyone loves the new designs and the direction we are heading in and it would not have been possible without Purple Reyn 🙂
Matt Wong
Principal Program Manager

Design strategy for aesthetics startup

Reyna is an exceptional UX leader with a keen eye for UX opportunities and a deep understanding of how design impacts both customers and development teams.
Rahul Khadse
Principal Engineering Manager

Retail banking product strategy

I really enjoyed working with Reyna. I did accessibility reviews of her proposals, and she was eager to get critiques and make the designs better for all of our users, including those with disabilities.
Miranda Capra
Senior Director of Accessibility

0 to 1 payments redesign

After collaborating with Reyna, the buy now improvements to Xbox checkout experience grossed ~$5 million dollars from 2022-2023. Would not have been possible without you!
Reed Fansler
Senior Product Designer

Our offerings

4-5 weeks*

Purple Starter

Scaling a new or existing business? Struggling to understand what makes you stand out? Get your business out of the dark with our unique research strategy.
Discovery session
Vision & goals assessment
Starter competitive analysis
-Identify Unique Selling Points (USPs)
-Deep dive into customer behavior
-Study pricing strategies
-Monitor competitor product launches and collect insights
Two strategic consultations via Zoom
Go Purple
Starting at $8,500
5-7 weeks*

Purple Pro (Most popular)

Is it time to get an additional set of eyes? Imagine a future where you can scale without losing profit (or your sanity). Get an advanced audit of your products to help your business flourish.
Discovery session
Vision & goals assessment
Pro competitive analysis
-Everything in Starter
-Omni-channel marketing insights
-Customer engagement and loyalty tips
-Identify potential threats and risks through risk mitigation
Two strategic consultations via Zoom
Go Purple
Starting at $12,500
8+ weeks*

Purple Enterprise

Welcome to Enterprise, for seasoned founders to reimagine their product suite. We know you’ve mastered the art of business, and are ready to master the art of customers sailing through checkout.
Discovery session
Vision & goals assessment
Enterprise competitive analysis
-Everything in Pro
-Expansion opportunities in untapped markets
-Resource allocation to inform product development
-Long-term sustainability tips to enable adaptive decision making
Two strategic consultations via Zoom
Go Purple
Starting at $29,000
Maximum 10 hours

Purple Reytainer

This is our version of office hours, because we understand sometimes traditional services aren’t enough. We act as a thought partner, taking a deeper look into your systems and guiding you from there.
UI/UX design review and feedback
Interface with design candidates/hires
Provide insights and guidance on product process and execution
Go Purple
Price to be discussed